Why marketing is like creating a religious cult around your brand
Marketers peddle products that solve mankind's desire for comfort, health, and long life. That is why marketers sell air conditioning system during a hot summer, antibiotics when we get ill, and vitamin supplements for removing our wrinkles. But the greatest marketers are those who market an idea that solves mankind's greatest problem: death. One such marketer is Sauron. To Ar-Pharazon the King of the Numenorians who sensed his impending death, Sauron made his marketing spiel: The Valar have possessed themselves of the land where there is no death; and they lie to you concerning it, hiding it as best they may, because of their avarice, and their fear lest the Kings of Men should wrest from them the deathless realm and rule the world in their stead. And though, doubtless, the gift of life unending is not for all, but only for such as are worthy, being men of might and pride and great lineage, yet against all Justice is it done that this gift, which is his due, should be wit