I bought the book last Jan 22, 2015.
2. What made you buy the book?
The book's cover struck me for it contains keywords that are relevant to me:
- social media
- content marketing
- mini-business empire
- personal brand
The book costs twice the regular price of best-selling trade books and its thinner by half--just as thick as my little finger. But surprisingly, this books packs a punch. It is extremely well written. I said to myself as I browsed through it: "I must buy this book." So there.
3. Who is Trevor Young?
You may like to visit Trevor Young's website and see for yourself: http://www.trevoryoung.me/
4. What are the most important things that you learned in the book?
These are the seven powerful characteristics of micro mavens. I'll copy verbatim to give you a feel of the Young's writing style. He will develop each of these points later in the chapter (see Microdomination, p. 37):
- The power of sharing: the art of keeping it real; when it comes to micro mavens, what you see is what you get.
- The power of blogging: a blog or content hub serves as the digital heart of the micro maven's personal and professional brand.
- The power of social participation: being out, loud and proud across the social media universe adds a human dimension to the micro maven's brand.
- The power of relentless giving: the micro maven mindset that comes with always giving value to those around you without expecting anything in return.
- The power of building a community: how micro maven's deepen the intensity of connection with their tribe by making it all about their followers.
- The power of generating revenue from multiple sources: a portfolio approach to income generation not only gets the micro maven's creative juices flowing but also spreads the financial risk.
- The power of pressing the flesh: the secret to social media success is offline relationship, taking it to the streets brings the micro maven brand to life.
When I read these descriptions of a micro maven, I said to myself: "Hey, that's me!"
5. What is a maven?
Young gave the following definition from www.websters-oline-dictionary.org:
A maven (also mavin or mayvin) is an expert in a particular field, usually one who is self-appointed and who seeks to pass his knowledge on to others.Actually, Young got the maven word from Malcolm Gladwell:
I have loved the word maven ever since author Malcolm Gladwell breathed life into the term in his best-selling book The Tipping Point. Gladwell described three consumer archetypes that need to be involved if an idea, product or message was to spread across society like a virus: he called them mavens, connectors and salesmen. According to Gladwell, Mavens are the information specialists, the go-to people if we have a question about something: they are constantly involved in the gathering and sharing of information... In retrospect, many of the micro mavens I write about in this book might personify Gladwell's definition of maven, but they also have a fair sprinkling of connector and salesmen about them--that's what makes them so interesting! (MicroDomination, p. xvii)6. What is the meaning of the word "micro" in micro maven?
Micro means "small". A microscope helps you see small things like bacteria. A micrometer is a tool for measuring small things, such as the width of your hair 10-100 micrometers (or microns). Similarly, a micro maven is an expert in a very small or narrow field, e.g. old typewriters. But like a lens that focuses sunlight on a sheet of paper and burns a hole in it, micro mavens excel in talking about one small topic and builds his business empire--or maybe just a little business--around it.
7. Does the book give examples of micro mavens?
Young described several micro mavens in pp. 12-21. I'll list down the top 10:
- Christ Brogan: ww.chrisbrogan.com
- Jonathan Fields: www.jonathanfields.com
- Marie Forleo: www.marieforleo.com
- Chris Guillebeau: www.chrisguillebeau.com
- Daniel LaPorte: www.daniellaporte.com
- Trey Ratcliff: www.stuckincustoms.com
- Darren Rose: www.problogger.net
- Pamela Slim: www.escapefromcubiclenation.com
- Gary Vaynerchuk: www.garyvaynerchuck.com
You may like to check each of these persons by visiting their websites. I don't want to put hyperlinks, because Google may be suspicious of several links in a row and may shut down my blog for being a link-bot.
7. What is the outline of the book?
Here's the table of contents:
- Part I: Introducing the Micro Mavens: (1) From small-time personal profile to global microbrand; (2) Meet the micromavens.
- Part II. Exploring the Micro Maven: (3) Micro mavens: the sum of many parts; (4) The seven powerful characteristics of micro mavens
- Part III. Becoming a Micro Maven: (5) Introducing the micro maven blueprint, (6) Develop a platform, (7) Build your brand, (8) Grow your business, (9) Live your dream.
- Part IV. The Micro Maven in Action: (1) Profiles of five micro mavens; (2) Starting your micro maven journey.
8. Is it possible that the book is not for me?
This is what Young said:
It's important to acknowledge what microDOMINATION is not. This is not a get-rich-quick book. Seriously. It's not about making your fortune working just four hours a week and selling millions of dollars of products via the internet while sipping margaritas by the pool. Like anything in this life, hard work and a laser-like focus are required if you want to break through and make a name for yourself in your chosen field, and thus reap the rewards accordingly.
If you want to make a million dollars quickly and with minimal effort, please, this book is not for you. (MicroDomination, p. xxiv)9. How did this book change your life?
I have just overhauled this blog, the QuirinoSugonJr blog, last January 2015, after deleting many, many blog posts, in order to focus my content on the tagline, "social media scientist". And since that time, I became serious in Twitter @QuirinoSugonJr. I have grown to love Twitter more and more as a way to promote my blog content, using tools such as Tweetdeck and Twitter Analytics. All these I owe to Trevor Young, for this is what he said about Twitter:
Twitter is right up there as the social network of choice for micro mavens. The micro mavens featured in this book as a rule are super active on Twitter.
While Facebook is the Big Kahuna of the social networking world, with one billion registered users compared with Twitter's 500 million accounts (albeit only 140 million that are apparently active), the latter punches seriously above its weight and, in many ways, is more influential than Facebook, despite the disparity in their respective user base numbers. This is because Twitter is very public, it operates in real-time, and its data is mined by Google (you could also add the fact the media is all over Twitter as a source of news and information)....
Twitter is like your local bar or cafe, only it's virtual, global and operates in real-time, 24 hours a day, seven days a week. This is the forum where the micro maven excels, and with some genuine effort and investment of time, you will too. Take a seat at the virtual bar and chat to peeps as they come up to order a drink, or simply swing by to have a chat because they have read something you have written or are big fans of your podcast.
(MicroDomination, pp. 98-99)10. What is your rating of this book?
This is a book I always put beside my desk whenever I blog or tweet. Usually I flip the page at random and read what I see. Even if I have read these pages before, the content never grows stale, but remains fresh as the morning dew. To be a serious micro maven requires a lifetime of study, but I am glad Trevor Young has written a book to guide me. So I give this book 5 stars out of 5.